NATALIE JOY HODSON
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DEMYSTIFYING DATA COLLECTION

The Project

The "We Are Data" exhibit opened in Dec 2019. It was one of the first projects working with local third-party developer Schema to create an experience that let guests experience data collection firsthand. 

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I worked closely with the Exhibit Graphic Designer Beth Gibson to design our in-house builds based on the aesthetics and vision for the exhibit.

Build Requirements

  • Must be built around technology components (four touch screens and computers)
  • ADA build requirements
  • Accessible for adults and children
  • Durability
  • Cleanliness
  • Ability to access and troubleshoot tech after install

Our Solutions

The highlight of this exhibit is the projected data collection experience. Beth and I brainstormed an aesthetic vision that combined futuristic design elements while remaining playful, taking inspiration from Schema's data "icon" designs. Because we wanted the projected experience to be an eye-catching draw from across the floor of the Pacific Science Center, we needed to create a striking mood contrast to define the space.
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Using lighting and building false walls, we nooked the area off, for both practical purposes (to keep the projected area dark) and to create the feeling of entering a new world. We spent months designing the kiosk element, the crux of the exhibit. We wanted it to feel like you were at the command of a giant intergalactic spaceship, with the power of data at your fingertips!
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After a few rounds of back-and-forth with the development team, I designed a kiosk that would fit the design requirements from all of the various stakeholders in the process. I connected with Schema and our in-house IT department to confirm spacial requirements for the intensive tech component of the kiosk. I worked with Beth to keep our aesthetic vision connected. I specified ADA requirements for tables and interactive exhibits, and used my own experience with the back-end of maintaining exhibits to choose durable materials that would actually make it easy to work on the exhibit as needed.


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Once all stakeholders were satisfied, I finalized a two-part table design that was accessible for ADA requirements as well as being a median height for people of all ages. Maintenance accessibility and air flow are key in tech-heavy exhibits, so I designed an easily accessed sliding aluminum hatch for the back panel that also allows for next-level cable management. The screens are dropped into the inside 2x4 framing and are topped with a custom routed acrylic sheet that holds it in place; that allows the technicians to easily clean the surface while also adding ambient environmental pizazz as the surface catches and reflects the projected experience.
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​Oh, and that table being at an angle? Sure, it catches your eye and makes it easier for littler guests to see and access the screen, and is a more ergonomic and sophisticated physical experience. But it also prevents guests from resting damaging drinks, scratching purses, and literal children on the face of the expensive touch-screen tech! Shhh....that one was my own little form + function design secret!
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  • Home
  • About
  • Interior Design
  • Exhibit Design
    • Demystifying Data
    • Hockey
  • Website Design
  • Workspace Planning
  • Project Gallery