The Project

When I started working at Greywater Corps as the office manager, I noticed clients would sometimes be frustrated when they would get in touch with me. They told me that they contacted us through our website and didn't hear back, that our hours were out of date, and that links on our website were broken. When I brought up these issues to my supervisor, he explained that the original website he made in 2009 was getting harder and harder to maintain, and his workload meant it was always on the bottom of the list. I mentioned I had made websites before and suddenly, chaos turned into opportunity!

Goals

  • ​Quickly create a modern website that appealed to high-end clients
  • Create client personas to correctly identify what information was needed to help customers learn & make decisions
  • Reduce redundancy & enhance transparency
  • Keep the website low-cost to maintain
  • Choose a platform that allowed for flexibility 
  • Choose a platform that did not have a steep learning curve
  • ​Create an overall visual branding language that could be used across social media platforms

​Our Process & Solutions

This was a very fun project for me, since one of my favorite things is to be able to synthesize hard-to-understand information into interactive and understandable visuals! Because I was already acting in the capacity of Office Manager and our team was quite small, it was easy to rally the stakeholders involved to identify the needs for the new website. Obviously a lot had changed since 2009, and we wanted to website to do more for us. Once we identified needs, I did an analysis of the current website to see what we already had and what we needed to learn. 

Since I had direct access to potential clients contacting us for information, I researched their most common questions and things they were looking for. We spoke to past customers about their experience working with us and what they wished they had known, and tried to see what could be incorporated. I got to work with everyone in the company, from the owner to the folks installing the plumbing on job sites (how many jobs offer direct access to crawlspaces, I ask you?!), and was able to get a very holistic view of working with Greywater Corps, from the start to finish.

I conducted market research to see what other companies were doing for their websites, but knew that Greywater Corps wanted to have a clean, approachable, and modern website. This type of work was also not standard plumbing - the clients are looking for a different experience.

I had the pleasure of acting as the graphic designer, user researcher, photographer, social media expert, and infographic wizard on this project. We did group strategy meetings, where I gathered information to make paper website wireframes. From there, I made medium-fidelity mockups to test our designs. Please check out highlights of that process below.

Final Mockup